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VR產業回暖,哪些機會值得關注?

供稿:中國工控網 2020/1/7 18:27:04
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在2016年經歷驟熱驟冷,而后沉寂多年的VR產業,如今表現出多重回暖跡象。

蓝月亮四肖四吗GENJUSAIDIYANJIUDESHUJU,2019 NIAN 1-10 YUE,QUANQIUVR/AR TOURONGZIGUIMODADAO 66.1 YIMEIYUAN,YUANCHAO2018 NIANQUANNIAN 44.8 YIMEIYUANDEGUIMO。SAIDIYUCE,2019 NIANQUANNIANTOUZIEZHANGFUHUICHAOGUO 50%,YOUWANGCHUANGLISHIXINGAO。

VR產業回暖,哪些機會值得關注?

CHULEZIBEN,XINJISHU、XINCHANPINYEZAIPOJIECHANYENANTIDETONGSHICUISHUCHANYE。CHULE5GJISHUGAISHANWANGLUOJICHU,Cloud VRJIANGDAILAISHEBEIQINGLIANGHUAHEZHONGDUANDICHENGBENHUA。CHANPINFANGMIAN,VRCHANPINLINGYUCHUXIANLEHANJIANDEJITILIANGXIANG。HUAWEITUICHUDESHOUKUANQINGBOVRTOUXIANVR Glass,GENGSHIBEIYIXIERENJIEDUWEICHANYEBAOFADEXINHAO。

YANXIAHUOXUYIRANBUSHIVRCHANYEBIANXIANDEHAOSHIJI,DANRUJUXIANRANBUNENGTAIWAN。XUANHAODINGWEIQIERUNEIRONG、YINGJIAN,GUANZHUBDUANYIJIJIJIYINGDUICHANYEFENGE,KEZUOWEIXIANJIEDUANRUJUVRDEYOUXIANKAOLIANG。

行業呼喚殺手級應用,內容是創業者的春天

蓝月亮四肖四吗VRCHANYELIANKEYICUKELIDIHUAFENWEIWANGLUO、YINGJIANYIJINEIRONG。WANGLUOJICHUBAOKUOWANGLUOTONGXINHEYUNKONGPINGTAI,ZHONGDUANYINGJIANZHUYAOBAOKUOTOUXIANZHENGJI、GANZHIJIAOHUHEGUANJIANQIJIAN,NEIRONGFANGMIANZHUYAOBAOKUONEIRONGYINGYONGHENEIRONGSHENGCHANXITONG。

VR產業回暖,哪些機會值得關注?

ZILIAOLAIYUAN:XINTONGYUAN,ZHONGXINJIANTOUZHENGQUANYANJIUFAZHANBU

蓝月亮四肖四吗ZUISHOUZHUMUDEHUANJIESHOUXIANSHINEIRONGYINGYONG。ZAIFANSI2015HE2016NIANVRCHANYEZIBENGUOREZHISHI,YEJIEJIUKAISHIHUHUANSHASHOUJIYINGYONGDECHUXIAN,ZHIDAOJINTIAN,SHASHOUJIDEYINGYONGRENGWEICHUXIAN。MUQIANLAIKAN,C DUANQUEFA“SHASHOUJI”YINGYONG,B DUANQUESHAOGUIMOHUA、CHANYEJIYINGYONGSHIJIAOWEIXIANZHUDEWENTI。

CONGTOURONGZIHUANJIELAIKAN,NEIRONGHUANJIECHENGWEIXIYINGUONEI VR/AR TOURONGZIZENGCHANGZUIKUAIHUANJIE。TONGYANGJUSAIDIYANJIUDESHUJU,2019 NIAN 1-10 YUENEIRONGHUANJIEHUODETOURONGZIEXIANGBI 2017 NIANTONGBIGAOZENG83.2%,WEIGEHUANJIEDIYI。QIZHONG,YOUXIHEJIAOYULINGYUSHIZHONGSHINEIRONGHUANJIETOURONGZIDEREDIAN。

MUQIANLAIKAN,GUONEIDESANDAYUNYINGSHANGYEZAINEIRONGHUANJIEJIJIBUJU。ZHONGGUOYIDONGCIQIANYEBIAOSHI,JINXINGBUFENVRZIZHINEIRONGSHENGCHAN,JUJIAODUJIAMINGXING、TIYU、YANYIZHIBOZIYUANHEZUO。ZHONGGUOLIANTONGYIJINGMINGQUEJIANGMIANXIANGJIATINGHEGERENTIGONGVRFUWU。ERZHONGGUODIANXINYUHANGUOYUNYINGSHANGLG U+YIJINGZAIVRNEIRONG、VRZHIZUOPAISHEFANGMIANQUDESHIZHIJINZHAN,SUOYINRUDEBAIZHAOMALIUVRNEIRONGDENGCHENGWEIGUONEISHOUCHUANG。

WEILAI,NENGGOUTIGONGCHAYIHUA 5G YINGYONGNEIRONGDEYUNYINGSHANGJIANGZAIXIAYIJIEDUANDESHICHANGFENETUOZHANZHONGJUBEIYOUSHI。BUGUO,ZHENGTIERYAN,VRNEIRONGYIJIUFEICHANGKUIFA,KEYISHIZUOCHUANGYEGONGSIJINRUCHANYEDEQIERUDIAN。

硬件技術突破難,VR硬件設備是大佬的天下

YIYUBAIHUAQIFANGDENEIRONGCHANYEJIHUIXIANZHU,CHANGQIERYAN,YINGJIANHUANJIEYEYOUJIAODADEFAHUIKONGJIAN。

根據信通院的分類,虛擬現實按照沉浸體驗分為初級、部分、深度、完全沉浸等四個主要層次,現階段VR設備不能滿足佩戴舒適,顯示清晰,交互自由三方面需求,處于部分沉浸期,體驗仍然很差。與成本、價格高企一起,價格和用戶體驗兩大痛點仍未有效解決,也為硬件廠商指明突破方向。

蓝月亮四肖四吗YUCITONGSHI,5G SHANGYONGHUADAILAIYUNYINGSHANGQUDAODUITOUXIANSHEBEIDEXUQIUDAFUSHANGSHENG。JUIDCYUCE,DAO2023NIAN,ZHONGGUO VR TOUXIANSHEBEICHUHUOLIANGJIANGTUPO 1000 WANTAI。

蓝月亮四肖四吗BUGUO,XIANGBINEIRONGCHANYE,YINGJIANCHANYEWUYIYOUZHUGENGGAODEMENJIAN。CHULEVRCHANYEBENSHENDEJISHUMENJIAN,ZUOYINGJIANBENSHENZHOUQIJIAOCHANG,DUIZIJINLIANYAOQIUGAO。QICI,XUYAODUICHANGCHANYELIANJINXINGZHENGHE。YUCITONGSHI,HUANYAODANXINDACHANGDE“QINGXI”,CHUCHUANGQIYEQINGYIBUGANSHEZU。

蓝月亮四肖四吗DUANQINEI,GUONEIZIBENDUINEIRONGQINGLAIYOUJIA,DANSHIKANCHANGYUAN,YINGJIANRENGRANHUICHENGWEIZHONGDIANTOUZIHUANJIE。SAIDIYUCE 2021 NIANZHONGGUOZIBENSHICHANGTOURONGZIHUIGENGQINGXIANGYUYINGJIANSHEBEI,ZHANBI 46.7%,ERNEIRONGHUANJIEZHANBIHUIXIAJIANGZHI 39.2%。ZAITOUZILUNCISHANG,TOURONGZILUNCIYIXIANGZHUGENGJIACHENGSHUHUADEFANGXIANGFAZHAN,YUCITONGSHI,ZIBENGENGJIAKANZHONGYOUSHILIDEDAGONGSI。

ZHENGTIERYAN,RUHEQIERUVRCHANYE?RENGRANKEYICANKAOCHANYENEINEIJUJINGDIANKOUHAO:VRYINGJIANSHEBEISHIDALAODETIANXIA,VRNEIRONGSHICHUANGYEZHEDECHUNTIAN。

B端市場存機遇,產業分割既是困境也是出路

蓝月亮四肖四吗CONGSHICHANGLEIXINGKAN,SUIRANMUQIANXIAOFEIJISHICHANGSHENTOUJIAOMAN,DANXIAOFEIJINEIRONGRENGZHANJUJIAODABIZHONGDEDANGXIA,QIYEJISHICHANGQIANJINGZHIDEQIDAI。GENJUSAIDIYUCE,2021NIANQIYEJINEIRONGZHANBIKEZENGCHANGZHI 45.5%。QIEBDUANYINGYONGCHANGJINGZHENGZAIBUDUANBEIKAIFA。

CIWAI,ZHONGYANGJIGEDIZHENGFUDOUYOUCHUTAIXIANGYINGZHENGCEGULIFUCHIVRCHANYEFAZHAN,YEWEIBDUANSHICHANGJIALEBAHUO。ZHENGTIERYAN,JIAOYU、PEIXUN、YINGXIAOLEILINGYUJUNJUYOUJIAODADESHICHANGKONGJIANJIMUBIAOYONGHU。

YUGUOWAIVRCHANYEXIANGBI,CHANYEFENGEJISHIGUONEIVRCHANYEDEWENTI,YESHIYITIAOFAZHANLUJING。HENJIAOCHANGYIDUANSHIQINEI,BUJUYINGJIANHERUANJIANDEQIYEHUOSHIXIFENXINGYEZHIJIANQUEFALIANXI,YIXIECHANGSHANGZHUANZHUYUZUOYINGJIAN,YIXIEBUJUYUNEIRONG,ERZHEQUEFAZHIJIEDELIANXI,GUONEIVRDEXIFENXINGYEYUXINGYEZHIJIANDELIANXIXIANGLIANSHENSHAO。

蓝月亮四肖四吗BUGUO,YANXIAYIJINGDANSHENGLEXUDUOJIJIANLI。HTCLVXIANYUValveHEZUO,JINENGGEIZIJITIGONGJISHUZHICHI,YOUNENGGEIZIJITIGONGYIGEQUANQIUSHUYISHUERDENEIRONGPINGTAI。DANGRANYEYOUQIYEPINGZHUZISHENDECHANYELIANYOUSHISHEZUDUOHUANJIE,HUAWEIZUOWEIQUANQIUWEISHUBUDUOKEYITIGONGDUANDAODUANFUWUDEQIYE,NENGGOUTONGSHIJIANSHE5GWANGLUOHEZHONGDUANCHANPIN。ZAIRUGANGNADAORONGZIDEAIQIYIZHINENG,JIZUOYINGJIANYOUYOUNEIRONGZIYUANYOUSHI。SHANGWENTIDAODEYUNYINGSHANG,JIJIYUJICHUWANGLUOYEWU,XIANGNEIRONGLINGYUZONGSHEN。

蓝月亮四肖四吗HENNANSHUOXIAYIGEVRYUANNIANHESHIDAOLAI,DANTOURONGZIGUIMOKUODAHEXINJISHU、XINCHANPINDEYONGXIANDOUZAIXIANSHI,XISHENGSANNIANZHIJIUDEVRSAIDAOQUESHIBIANDERENAOQILAI。WEILAI,NENGGOUGENJUZISHENDINGWEIQIERUNEIRONG、YINGJIANHUANJIE,JIAOHAOJIEJUECHANYEFENGEWENTI,HUOSHIBAWOHAOBDUANJIYUDEQIYEJIANGGENGRONGYIZAIZHEYISAIDAOQUDEYOUSHI。

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新聞來源: OFweek

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